First it was sweet red wine, then chocolate wine (go figure), and now, Moscato seems to be one of the new hot topics in wine today. Moscato’s rise in popularity is largely fueled by hip-hop culture and millennials. Also known as Gen-Y; millennials, a late teen to early 30’s demographic, are the fastest-growing segment of wine drinkers and generally prefer recommendations via social networks (e.g. wine blogs, Facebook, Twitter), pop culture, and word-of- mouth from friends over wine scores and printed publications to drive their wine purchase decisions. I had an opportunity to witness this first-hand last year at Wine Riot DC; a millennial-geared wine tasting event that’s put on by Second Glass. This event featured a smartphone application specific to the DC event for rating and recommending all the wines that were available for tasting. Event goers were later able to check the Second Glass website to see which wines rated best, their price points, recommend those wines to friends, and what nearby stores carried them. Recent reports suggest that the union of [rap] music and millineals is responsible for Muscat surpassing Sauvignon Blanc to become the third top selling white wine nationally (Chardonnay and Pinot Gris occupy the first two spots).
Martin and Weyrich 2010 Moscato Allegro
Today’s ‘Quick Sip,” the Moscato Allegro, is a California Muscat Canelli (white grape variety in the large Muscat family) semi-sweet wine made in a style similar to Northern Italy’s Muscat. In the glass, it displays a medium straw color with notes of sweet apricot, white peach, light tangerine zest, and honeysuckle touches. The palate is flavorful and slightly sweet with soft acidity and a medium length, lip-smacking finish. At 7.5% ABV, it’s fairly low in alcohol and one of those fragrant, easy-drinking, slightly sweet bottles of wine that you can finish before you get started – if you know what I mean. Priced at a pocket-friendly $12, it’s a wine that won’t break the bank and is a good aperitif or an ideal accompaniment to picnic fare or spicy ethnic cuisine. Serve chilled, unscrew, pour, and enjoy! Cheers!
Click here to visit the Moscato Allegro website.
This wine was provided as a sample from my friends over at Balzac Communications and Marketing. Have a question about this post, friends? Feel free to leave a comment or send me an e-mail at firstname.lastname@example.org, and as always, Happy Sipping! Stay tuned ...more to come.
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